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The boutique captures the light, vibrant and inviting allure of the quintessential Parisian aesthetic. The romantic panorama of French culture is reimagined within the retail store design. Blue Illusion’s beautiful products are displayed within this environment, providing customers with fun, comfortable and friendly surroundings. An environment that encourages one to explore new season merchandise including the latest apparel, fashion accessories, homewares, books, and beauty offerings.

Get Styled

With 130 stores throughout Australia and New Zealand, you can see new looks dropping every two weeks. Shop in-store and book a free Personal Styling Session to be advised on the best shapes and silhouettes for your body shape. The team in-store can help you put together head-to-toe looks for every occasion.


Blue Illusion not only stocks clothes but accessories, shoes, hats, and even homewares. Regular customers love the Bengajeans. They are pull-up, comfortable jeans with a fold-over waistband for everyday comfort. They are available in denim, white, and fashion colours, also in all lengths from short to a skinny leg.

We love...Travel Essentials

The travel range at Blue Illusion is a lifesaver. Made from Italian viscose the basics are no iron, easy-wear basics with lots of mix & match options. Prices from $49.99 - $250.00

Stay in touch with the team in store

Sign up to the Blue Illusion VIP emails to receive a $25 gift card and also to get VIP invites to their regular community charity events and fashion parades.

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