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Brenda saw a gap in the market for a fashionable women's wear store with a diverse size range.


Check out the iconic Jetty Street Art on the side of the shop

We cater to all women who love a unique look and love layering. Our customers love well made pieces and that, 'looser easy-to-wear' look."

Who I Choose To Be is not a plus sized store. They stock generous cuts and specialise in helping you achieve a great look with core basics that can mix and match and become the work horses of your wardrobe.

The brands are hand-picked from worldwide, with the team curating seasonal looks with their loyal customers in mind. With sizes catering from a loose 8-10 to a 18-20 in some cuts. Some favourites are... J Generation, Morgan Marks, Imagine, Planet, Jac & Mooki


Lesley is the store's style legend and is the in-house fashion expert who can put together a look super fast and help you to create a wearable and amazing wardrobe.

We asked her for her top fashion styling tips...

#1 Keep It Simple. An oldie but a goodie

#2 Please girls! Leggings are not pants under any circumstances.

#3 Use jewellery and scarves for layering and to dress up your look.

#4 Don' t by anything unless you feel comfortable and stylish in it. If you are confident you will always look great

#5 To change up your look, try colour!

If you love a party the girl's hold VIP fashion nights so you can preview the looks and how to wear them, ask in store for details.

If this has sparked your interest you can pop in for a look